Playgo - DIGITAL
Get kids to let go of their devices and return to traditional play.

In a bid to get children off their devices and back to traditional play, Lego’s latest innovation makes technology an ally. Lego’s PlayGo is a kid-friendly AI assistant that can be integrated into any home automation device and guides your child through creative play by giving them assistance, attention & inspiration. PlayGo also has a ‘Parent Mode’ which can be activated by an adult voice and gives instruction that facilitates collaborative playing with your children!


Copywriter: Sanjeeta Saha,

Art Director(s): Ketevan Bulukhia, Will Gaumer, Kaanchi Undevia